About

I have worked with global brands, creative agencies, start-ups and artists to design and produce memorable and strategically relevant experiences for over 15 years. I am a Creative Director specialising in brand experience; a multidisciplinary Producer working on film, stills, live event and environment projects; and most recently Co-Founder of the sustainable lifestyle store for motherhood ‘& Mother Store’.

My work spans experiential marketing; brand activations, partnerships & press launches; exhibitions, conferences, showcases and pop-ups; awards & fashion shows, parties, installations and more. Delivered through on and off line strategies for all kinds of audiences within a consumer, public and corporate setting.

I have a particular specialism for designing experiences for brands who genuinely want to connect & positively impact on their audiences wellbeing. I believe business can be a force for good and working with clients who value people, planet and profit is always my preference.

‘I’ve always been interested in helping people become the best versions of themselves. Through my own personal observations and experience of managing teams within an agency environment, I’ve seen how important creative expression is to our personal wellbeing as well as an organisations culture.

This led me to become an ICF accredited Happiness Consultant providing a solid foundation in the theory, psychology and practice of happiness. In the world of events, PR & marketing communications, designing creatively thoughtful experiences that emotionally move audiences can inspire positive social change, fast-track learning, deepen understanding, and deliver a powerful collective energy.’

I live with my husband and young son between London, the Welsh coast & New York, and enjoy working with clients and teams all over the world.